I hear that a lot, and I get it. Explaining what I do gets murky. “Performance Coach” is not only a mouthful, it’s vague AF. When I inevitably finish the explanation, the best reaction I get is a blank face. The worst is confusion and disbelief. “So you work with athletes?” they say.

I do work with athletes. But the word performance applies to far more than sport. Some of my clients are athletes, yes. Most just have something they want to do better: work, a task, a hobby, even relationships.

Going Home Is a Performance Test Nobody Prepares For

Visiting home can be an enlightening experience. Going home always drudges up interesting feelings. You do all this work on yourself, you make promises that this time it will be different. You will not get upset when your Dad says that thing, or when your mom does that thing. And then you fail. Maybe you last a little longer each visit, but eventually you buckle under the pressure.

I am sitting on my parents’ couch writing this, and the topic is hot on my mind.

For all the biohackers out there: if you want to feel young, go sit on your parents’ couch while they do something that annoys you. You will feel like a five year old instantly. (Unfortunately your skin does not look any younger.)

This Is What Performance Coaching Actually Is

Right now, sitting here, I want to perform better. As a son to an aging parent. As a dad to a young child. As a husband.

That is what performance coaching is.

If you want to do better than you are doing right now, by a little or by a lot, in any area of your life, that is what I help people do.